What’s Next for Communicators: The Metaverse

Should we be dismissing the metaverse today? For communicators, brands and marketers that’s a resounding no. Read this post to find out why.

“The times they are a-changin’,” so goes the classic Bob Dylan tune and changing they are.

Regarding the metaverse though, is it a paradigm shift or a flash in the pan?

If you’re thinking it’s all just a temporary craze, one you can wait out, consider this snippet from Newsweek in 1995 about the Internet:

“I’m uneasy about this most trendy and oversold community. Visionaries see a future of telecommuting workers, interactive libraries and multimedia classrooms. They speak of electronic town meetings and virtual communities. Commerce and business will shift from offices and malls to networks and modems. And the freedom of digital networks will make government more democratic. Baloney. Do our computer pundits lack all common sense?”

In fairness, some points made in that piece were accurate but the general dismal of a world-changing technology and communication platform was par for the course throughout the ’90s; the Internet was often declared a fad.

Should we be so quick to dismiss the metaverse today? For communicators, brands, and marketers that’s a resounding no.