Avoid Greenwashing: Getting Sustainability Branding Right
6 min readMar 24, 2022
It turns out people care about this world we live in and, increasingly, they’re expressing that in how they spend and where they work.
That means brands need to get it right when communicating.
A 2017 study by Cone Communications on corporate social responsibility (CSR) found:
- 87% of people would buy a product…